It’s difficult to conduct a marketing meeting these days without the discussion turning to integrated, 360-degree programs. Optimizing all products and tools deployed across multiple channels is clearly the delicate, complex balance that we seek, but in our offices lately, we’ve been noticing and discussing the distinctive power of events.
With so much attention turned to digital — almost blindly so, it would appear at times — an annual conference presents us all with the opportunity that the Internet will never afford, no matter how many technological advances are made: The power of meeting face-to-face. It’s perhaps the most important opportunity and outlier among all available touchpoints that can present the ability for customers to truly experience and connect to a brand.
IridiumGroup has designed, produced and installed dozens of exhibits and displays for our clients. We’ve created powerful animation to launch annual meetings for global organizations catering to members, institutional investors, shareholders, and trustees. We have designed branded conference visual identities and event marketing campaigns that are aimed at maximizing attendance and generating user engagement.
Shown here are design options for exhibit created for an International Math Conference held last year in Seoul, Korea, and sponsored by the Simons Foundation.
